Cloned
My team built a deepfake of me as a surprise. Two years later it was an asset in a company sale. Here's what I've worked out since, and what I'm still working out.
This isn't a finished position. I'm publishing it as I go, partly because the law is moving faster than anyone's guidance and partly because my own team is building this capability right now, so I'd rather think out loud than pretend I've got it settled.
A note on that, since it matters: NINJIO builds deepfake simulation. Customers are asking for it and we're delivering it. That gives me a commercial interest in this conversation and I'd rather say so at the top than have you find it at the bottom. What it also gives me is a specific view of where this gets hard, and I'm going to be straight about the parts we haven't solved.
Ten questions I wish someone had asked me →
The checklist I didn't have during the four seconds in which I agreed to be cloned.
Has someone already built one? — coming
The first synthetic likeness in your organisation won't arrive through procurement.
Your people are not the control — coming
Why detection training doesn't work, from someone who sells training.
What we can't do yet — coming
Where our own capability falls short, and what we're doing about it.